Turning POS System Math Into True Data Analytics
The Point Of Sale system does an amazing job of collecting information for further processing. Number of items sold, customer data, payment processor, time of day, location ID, cashiers name, etc. However, when comes to understanding what all that means to a brand, true machine learning data analytics must be layered on the take all […]
Big Chains Going Small
At Marketing Vitals, we like to keep a close eye on trends in the restaurant industry. The winds of change can blow through quickly, and sometimes trends will catch fire or peter out without much warning. One growing trend that we’ve been watching recently is the reluctance of large chain restaurants to label themselves as, […]
How Marketing Vitals’ Software Eases Franchisee Pain Points
Running a franchise restaurant is quite different from owning a single independent restaurant. But while the challenges may be different, there are still solutions to even the toughest problems that you face. At Marketing Vitals, we believe our data analytics software is the solution to many of the pain points you face every day. Here’s […]
Upstart Restaurants are Increasingly Attractive to Savvy Investors
Private equity firms are pouring unprecedented amounts of capital into start-up restaurant chains, heralding a recognition of the restaurant industry as representing a newfound stability in the face of shrinking returns on retail and uncertainty in tech. “The industry has been more stable than it used to be,” says Greg Dollarhyde, a seasoned private equity […]
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