One of the latest trends in the restaurant industry is health/wellness. If you are thinking about adding healthier menu options, you need to know your current customers’ purchase behavior and the impact those additions will have on your menu mix. As always, MarketingVitals.com has great insights to help guide you through the transition. Consumer Behavior Before you make […]
A recent study by Arizona State University, has found that fresh produce costs are set to jump in the coming months due to drought conditions in California. The biggest produce price increase is supposed to be seen on avocados, berries, broccoli, grapes, lettuce, melons, peppers, tomatoes and packaged salads. The highest potential increase is expected […]
According to an article recently published by the LA Times, Beef prices have reached an all-time high in the US and are not expected to come down soon. The rise in prices can be attributed to the extreme weather, which has impacted the nation’s beef cattle herds to fall to 87.7 million, the lowest since […]
If you ask any restaurant owner or manager, “What are your top 10 best selling dishes?” They could respond within seconds without any resources needed. However, if you ask them: “How do your top dishes’ sales compare to the prior year’s numbers?“ “What’s the trend variance?” “Can you tell me those sales figures for each store?“ Their […]
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