Understanding Guests’ Purchasing Behavior
On Monday we shared an infographic provided by Open Forum detailing how to set pricing without turning away guests. The infographic highlights customer segmentation as a great determinant when setting the right prices. However without the right tools that’s easier said than done. MarketingVitals.com has two great features to help you understand customer purchasing behavior, when planning a seasonal […]
BullsEye: The Way Data Should Be Presented
We created BullsEye to present mass amounts of data without relying on traditional methods like reports, graphs and data cubes. Although each method may have its strength, they all have the following limitations: Reports contain a lot of noise and patterns are hard to detect Graphs only work with certain data points and cannot visually show large […]
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