Turning POS System Math Into True Data Analytics

The Point Of Sale system does an amazing job of collecting information for further processing. Number of items sold, customer data, payment processor, time of day, location ID, cashiers name, etc. However, when comes to understanding what all that means to a brand, true machine learning data analytics must be layered on the take all that data and turn it into a fact-based story that an operator can appreciate to then make smarter strategic decisions from.

Brands like Boston Market, Tacos4Life, Sonny’s BBQ, Taco Villa, Twin Peaks, Bibibop, Capital Grille, Lawry’s, Torchy’s Tacos, Fogo de Chao, and hundreds more, trust us to make sense of it all the data they are sitting on. We analyze everything going on with the brand thru the eyes of every guest by way of their wallet. The good, the bad, the great and the ugly. Until you solve the ugly, the brand will suffer.

By applying machine learning to every transaction and attaching that to payment, we build a profile (per guest) so you quickly see how their menu choices, frequency, spend, basket and loyalty, change as a byproduct of what’s going on with your brand. This allows you to identify solutions per trade area with the understanding that every region has unique needs and desires. Without seeing the guest’s honesty hidden within all the transactions, you are blinding yourself to the truth about you brand.

With Micros as a POS integration partner, it is easy to take POS history and eliminate the mystery.

Love to help any restaurant brand that wants to learn more via the only honest way a guest talks about your brand, which is in how they buy your food.

Ward.Olgreen@MarketingVitals.com

Chief Operating Officer 214.460.3204

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