Why You Should Sell Your Desserts

Many restaurants may be missing out on a significant revenue stream by opting out of offering desserts to customers. Studies show that while small plates and portion control are all the rage right now, diners’ total check averages remain the same, indicating that diners are most likely using these smaller dishes to tack on desserts. […]

Menu Shrinking is Trending for 2014

Technomic, a foodservice research and consulting firm, has identified the trends emerging for the second half of 2014. According to a press release published on their site, they bring together the best judgments of its consultants and editors to periodically identify and assess trends that may significantly impact the restaurant industry. The insights are based […]

Adding Healthier Options to your Menu

One of the latest trends in the restaurant industry is health/wellness.  If you are thinking about adding healthier menu options, you need to know your current customers’ purchase behavior and the impact those additions will have on your menu mix.  As always, MarketingVitals.com has great insights to help guide you through the transition. Consumer Behavior Before you make […]

Dealing with rising Fruit and Vegetable prices

A recent study by Arizona State University, has found that fresh produce costs are set to jump in the coming months due to drought conditions in California.  The biggest produce price increase is supposed to be seen on avocados, berries, broccoli, grapes, lettuce, melons, peppers, tomatoes and packaged salads. The highest potential increase is expected […]