Understanding Guests’ Purchasing Behavior

Understanding Guests’ Purchasing Behavior

On Monday we shared an infographic provided by Open Forum detailing how to set pricing without turning away guests. The infographic highlights customer segmentation as a great determinant when setting the right prices. However without the right tools that’s easier said than done. MarketingVitals.com has two great features to help you understand customer purchasing behavior, when planning a seasonal […]

BullsEye: The Way Data Should Be Presented

BullsEye: The Way Data Should Be Presented

We created BullsEye to present mass amounts of data without relying on traditional methods like reports, graphs and data cubes. Although each method may have its strength, they all have the following limitations: Reports contain a lot of noise and patterns are hard to detect Graphs only work with certain data points and cannot visually show large […]

MarketingVitals.com Latest Features

MarketingVitals.com is excited to start the new year with the announcement of our latest features, Bird’s Eye, and Profit Margin Insights. Bird’s Eye This interactive feature gives you an aerial view of your stores’ progress using Google Maps. Now you can pinpoint, compare, and evaluate how different geographic locations may affect each store’s major sales trends. Profit Margin Insights As labor and food costs […]

Technologies Increasing Tips for Restaurant Employees

Technologies Increasing Tips for Restaurant Employees

While restaurant employees and lawmakers maybe putting the pressure on the restaurant industry to increase their wages. Technologies like Presto, mobile payment apps, and IncentivizeMe! are the first to increase tips for servers and cashiers. Presto E-La Carte’s Presto is a tableside tablet that allows guests to order food and pay for the check without the assistance of a […]