Why target Hispanic consumers
A few of the reasons why your restaurant should target hispanics: – There are more than 53 million Hispanics living in the U.S. – It is one of fastest-growing consumer segments in the U.S. – Hispanic population is expected to represent 19% of the total US population by 2020. – Buying power growth is 48% vs. […]
The Power of Push Notifications
This week we’ve been discussing the importance of having a mobile presence with your customers. However, once they’ve downloaded your app you need to keep them engaged, and that’s where push notifications come in. Push Notifications are great marketing tools to drive guests into your restaurants. Unlike televisions and radio advertising which consists of a lot noise, push […]
Mobile Payment Alternatives
As mentioned in our previous post, mobile payments are becoming a necessity for the restaurant industry. And according to the study performed by Velocity, 43 percent of customers say they would eat out more if mobile payments were available. In case your restaurant’s mobile app doesn’t offer payments yet, there are alternatives to use in the […]
Learn How Seasonal Promotionals Effect Guest Behavior
Experiencing sluggish sales after Labor Day? According to the BusinessWeek article, you’re not the only one! After the holiday weekend, most restaurants experience an extreme decline in guest traffic and sales due to the start of the school year. To combat this declination, restaurants begin running aggressive seasonal promotions from September to November to gain sales and traffic […]
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