Understanding Guests’ Purchasing Behavior

Understanding Guests’ Purchasing Behavior

On Monday we shared an infographic provided by Open Forum detailing how to set pricing without turning away guests. The infographic highlights customer segmentation as a great determinant when setting the right prices. However without the right tools that’s easier said than done. MarketingVitals.com has two great features to help you understand customer purchasing behavior, when planning a seasonal […]

BullsEye: The Way Data Should Be Presented

BullsEye: The Way Data Should Be Presented

We created BullsEye to present mass amounts of data without relying on traditional methods like reports, graphs and data cubes. Although each method may have its strength, they all have the following limitations: Reports contain a lot of noise and patterns are hard to detect Graphs only work with certain data points and cannot visually show large […]

7 Steps to Get Started on Instagram

7 Steps to Get Started on Instagram

Instagram is great way to gain free and organic marketing! With Instagram your Fans can post photos or videos of your restaurant’s food, beverages, and decor to their followers. IG users can check-in or map your restaurant’s location so their follower’s know how to get to you. They can also help spread the popularity of your restaurant’s […]

Debunking Profit Margin Myths

Maintaining an average or better profit margin year-over-year is a great way to measure the success of a restaurant. However according to National Restaurant Association there are profit margin myths, restaurants should avoid in order to prosper. To help separate fact from fiction, we’ve provided the necessary MarketingVitals.com‘s insights to guide you through some of the myths. […]