Mistakes Every Restaurant Consultant Should Avoid
Many restaurant owners owe the success of their restaurant to a consultant. A restaurant consultant can help improve existing operations, guide a restaurant owner through the opening of a new restaurant, or help with restaurant management. A restaurant consultant can play a vital role in the long-term success of a restaurant. But as with any business, there are some common mistakes that can mean the difference between success and struggling. Here are some mistakes to avoid if you’re in the restaurant consulting business.
Skimming Over the Process of Working with You
Restaurant owners need to know what it will be like working with you so they can decide if it will be worth their time. Making vague promises about what you can do for the restaurant owner is not helpful. It’s important to provide specific details about what you will do and how you will provide tangible solutions to their problems.
Examples of why working with you is better than working with another restaurant consultant are also effective. Use hard data to show that you have the tools and know how to make the proper detailed analysis that other consultants may be lacking.
Hiding Your Expertise
Nobody will want to hire you if you don’t show them why you’re an expert in the restaurant industry and why you’re the best at what you do. Show potential clients what you can do for them by providing examples of how you’ve helped other restaurant owners. Not only does this show that you know what you’re talking about, but it really highlights why restaurant owners need your services. If you’ve helped several restaurant owners increase their bottom lines by 25%, for example, that’s important information a potential client needs to know.
Making Recommendations Without Backing Them Up
It’s great to make recommendations but if you’re doing so blindly without explaining why the restaurant owner should make those changes, there’s a good chance your client won’t follow through with your suggestions. Recommendations without proof of their success don’t offer much incentive for your client to make the change.
With the many different software solutions Marketing Vitals has to offer, you’ll be able to analyze your client’s data and show them projections based on your recommendations. Marketing Vitals has solutions to analyze any situation a restaurant owner could come up against. From a competitor opening, to menu changes, to price sensitivity, and employee motivation, you’re sure to find a Marketing Vitals data analysis tool to help your client save money and grow their restaurant business.
Whether you’ve been in the restaurant consulting business for years or you’re just getting started, you’ll want to make sure you’re not making these mistakes. Provide a step-by-step look at what it’s like to work with you, including results you’ve helped other restaurant owners achieve. Demonstrate why you are a leading expert in the restaurant industry by including state-of-the-art data analysis as part of your services. The more you can back up with hard data like dollars and cents, the better.
Contact Marketing Vitals today to learn more about how we can help you build your restaurant consulting business the right way.
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