Unique Restaurant Marketing Ideas
Have you been thinking about trying new promotions, seasonal offerings, or other marketing efforts? If you have, you may have noticed that many restaurants tend to use similar marketing strategies. Overall, they may be tried and true, but that also means that your restaurant may not stick out as well as you’d like it to.
Running a restaurant is a time-consuming job. We know that you’d love to sit down and ponder what your next marketing campaign will look like, but we also know that you don’t always have the time. That’s why we’re bringing you some unique restaurant marketing ideas that will help catch customers’ eyes.
A Culture Video
Creating and sharing a video of your restaurant and your staff can be a good way to show off your business to consumers who are searching online. Putting your culture video on social media and on your website’s homepage provides easy access and a quick way for customers to get a feel for your restaurant. It doesn’t have to be a full-length documentary, just enough to humanize your business and position your restaurant as part of the community.
Invest In Instagram
Restaurants that can commit to a social media strategy are ahead of the game when it comes to marketing their business. Instagram is a key piece of the social media puzzle because it’s all about photos—and food is one of the constant subjects for Instagrammers. Restaurants that are missing out on Instagram are losing out on the opportunity for plenty of unique marketing ideas.
Try this—encourage diners to place a photo of their meal with a hashtag on Instagram, and in return give them a discount on dessert or a drink. You can even add the Instagram feed plugin to your website, so that any photo with the hashtag will appear on your website, as well.
Find An Unexplored Niche
One of the most creative marketing promotions we’ve seen comes from Victoria’s Station & Vic’s Boathouse, a bar in Salem, MA. The bar has a promotion known as Parking Violation Night. The promotion is that if patrons with unpaid parking tickets bring in their ticket and a check, the bar will provide the postage and mail it for them, as well as giving them a free appetizer. It’s certainly one of the more ingenious promotions we’ve seen, and there’s nothing quite like it.
Give Your Followers Special Gifts
We’ve talked about how important it is to have a social media following, but how do you provide value so that people will actually follow your restaurant? One way is to give special offers to those who follow your social media accounts. For instance, a post in the morning can promise a discount to anyone who comes in and orders using a certain phrase or code word. Get creative and have a little fun, and you’ll keep customers on their toes and create buzz around your restaurant.
The next step after creating a marketing promotion is to measure its effectiveness. Without that knowledge, you can’t be sure that your promotion was truly worth it, or if it was affected by other factors. Contact Marketing Vitals today and we’ll get you started with a free trial of our data analytics software for restaurants. It’s got everything you need to effectively run and measure your marketing campaigns.