3 Trends Shaping The Restaurant Industry

If you’ve been in the restaurant industry for several years, you know that fads, by definition, tend to come and go. A certain menu item or brand of liquor might be hot one year, and then fizzle out as customers move onto something new. But we’re more interested in long-term trends, and we suspect you are, as well. That’s because these trends can be what actually affects business over a long period of time, and understanding them can put you in the perfect position to capitalize.

1. Locally Sourced Food

Consumers are paying more attention to what they eat, and how it gets to their plate. Locally sourced produce, meat, and seafood provide customers with the answers that they want, and locally sourced food adds to the aura of health and nutrition that’s becoming more important, especially among younger consumers. Customers are asking more questions about what they’re putting in their body, and whether it’s actually healthy for them, both in terms of its nutritional value and its impact on the local community.

And it isn’t just the customers who are driving these trends, but chefs, as well. Every chef would prefer to work with the freshest ingredients and local, unique produce. As this trend begins to gather more steam, more of them may be getting their wish.

2. Specialization

Whether it’s a type of food that restaurants want to be known for, or a single menu item that gets the focus, more restaurants are specializing, rather than catering to a broad range of tastes. The idea is that specializing provides restaurants with a way to distinguish themselves from the crowd.

Consumers who are looking for a unique restaurant experience often reward pared down menus and increasing specialization, and it can also be an effective way of building a community presence in an area with lots of competition.

3. Big Data

Many smaller restaurants don’t have what we’d traditionally term “Big Data,” but they are realizing the importance of leveraging the data that they do generate on a daily, weekly, or yearly basis. It can all be used to help run a restaurant more efficiently, save money, and market more effectively. There are simply more options available to restaurant owners who want to use their data, and more restaurants are joining this growing trend.

Leveraging data is nothing new, but the software that makes a more in-depth study of it possible has become increasingly sophisticated. At Marketing Vitals, our restaurant-centric software is built specifically to help restaurant owners get the most out the data that their business generates. Whether it’s measuring marketing efforts or predicting how future events will affect business, you’ll have it all at your fingertips.

Contact us today to learn more about the many ways that our software can help you save money and stay on top of restaurant trends.

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