What You Can Learn About Your Customers Using Marketing Vitals
How well do you really know your customers? If you’ve been in business a while, you might think that’s a pretty ridiculous question. But you may actually stand to learn more about them than you’d think. And the more you learn about your customers, the better you’ll be able to serve their needs.
At Marketing Vitals, we’ve got the perfect tool for any restaurant owner who’s looking to get a deeper understanding of their customers and their preferences.
Our software can introduce you to new views of your customers that will change the way you approach your business. So what can it tell you?
For one thing, you’ll be in control of information regarding your customers’ spending habits, the frequency of their visits, and what actually drives that frequency. There’s no sense in trying to make educated guesses about your drivers for return customers if there’s a way of knowing for sure!
You’ll also be able to pinpoint how much of your business is driven by those return customers, what you can do to boost those numbers, and what might be counterproductive. In addition, you’ll gain an in-depth knowledge of how your marketing efforts perform, which KPIs are impacted, and whether any menu items are being cannibalized.
What prices could potentially be raised without alienating loyal customers or driving away first-time customers? Your menu pricing may seem straightforward, but our software can help you strike the perfect balance between attracting budget-conscious customers and maintaining a healthy bottom line.
You may be wondering how exactly you get all of these answers. It’s not as though your customers just tell you all about this when they’re sitting at the bar. But in a way, they do.
Our software uses all your data sources, and there are many more than you might expect. Everything from POS data, loyalty programs, and reservations is measured and analyzed, and then displayed for you with simple graphs, charts, and paragraphs.
Our software does all of the legwork for you. It collects data about your customer that they generate from the moment they place a reservation to the moment they sign their check and head out the door.
And it doesn’t just work to help you understand your customers, but to predict them as well. Once our software has learned the ins and outs of your business, we can predict how your customers will react to future events, as well.
What outside events affect your business? How does weather, a special event, or a competitor’s opening affect your bottom line? You probably have some vague idea of how all these events can impact your business, but our software can give you specific, actionable answers.
That helps with everything from staffing to ordering inventory, and it can streamline your business and help you cut unnecessary costs or prepare for the times when you’re busiest.
Our software was built specifically with restaurants in mind, so there’s no awkward customization needed. It just does exactly what you need it to. Contact us today to learn more.
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