Monitor the Effect of the New FDA Labeling Rule

The Food and Drug Administration has passed a new labeling rule requiring–chain restaurants, vending machines, and retail establishments offering food, to put the calorie information for food items on their menu.  The new ruling is the FDA’s latest effort to curb U.S. obesity. According to the article posted on Bloomberg.com, obesity affects, “one-third of American adults and 17 percent of children.” Although the rule maybe new to many restaurants chains and movie theaters, New York implemented a calorie labeling rule for restaurants in 2008. While McDonald’s has listed the calorie information on their menu since 2012. The labeling rule will go into effect in 2015 and all restaurants, and other retail establishments have one year to comply.

The new rule will have a big impact on guest’s purchasing decisions. If you’re looking for ways to measure and monitor how your guests react to the change. MarketingVitals.com has great insights and analytics to help guide you through the change.

Menu Insights

The Menu Insights allows you to rank the top and bottom performers by:

• The sales of each menu item
• The quantity sold of each menu item
• The rate of sale per menu item

Event Vitals

Event Vitals allows you to see how the labeling rule affected sales for an allotted amount of time.

Menu Vitals

MenuVitals will show if customers preferences have changed, causing menu items to be cannibalized.

Menu Insights, Event Vitals and Menu Vitals can easily monitor and analyze how the FDA labeling rule affected your customers. If you want to learn more about MarketingVitals.com and request a demo, send us an email or contact us via Facebook or Twitter.