Restaurants Get Creative with Social Media
With over 1 billion active users online, social media has become the main platform for many marketers to reach consumers. However simply having a social media page is no longer effective and restaurants are getting creative when engaging with their followers.
According to the NRN article, McDonald’s is promoting the McDonald’s Tailgate Photo Sweepstakes to coincide with their NFL sponsorship. Football fans are encouraged to post photos or videos of themselves tailgating using with the #McDTailgateSweeps across mediums like Twitter, Instagram, and Vine. The final winners will receive the ultimate tailgating experience hosted by McDonald’s which includes a portable McDonald’s restaurant that caters up to 200 people in the winner’s hometown. Weekly winners will also be announced and receive $100 gift cards to the NFLShop.com.
In another partnership between Dunkin Donuts and Discovery channel’s Shark Week. Dunkin Donuts ran the Take a Bite, Take a Pic contest which prompted their guests to post pictures of themselves taking a bite of their favorite breakfast item using #DDSharkWeek. Winners of the contest received gift cards and other Dunkin Donuts merchandise and were eligible to appear on Discovery channel’s Shark After Dark.
When Wendy’s announced the return of their popular “pretzel bun” they turned to their Twitter followers for inspiration. The fast food chain turned tweets, into humorous music videos using tweets with #pretzellovesongs. The first music video, featuring Boys II Men, was released in early July and has already gained over 1.9 million views on Youtube.
Sonic promoted their single-day limited time offer, Mystery Disappearing Slush, through the newest social media app, Snapchat. The app allows it’s users to send and receive self-destructing photos and has become highly favored by late-teens and Millennials. The LTO was promoted through Sonic’s Facebook, Twitter, Social Media accounts; which targeted to their Millennials customers.
How is your restaurant getting creating with social media? Share your comments below!