Is It Time to Revamp Your Breakfast Menu?
According to NPD Group’s research, breakfast visits increased by 3 percent in 2013. The NDP Group also conducted the “A Look into the Future of Foodservice” study which forecasts that breakfast visits will increase by 7 percent within the next 9 years. While QSRs, which account for 80 percent of the breakfast industry, are set to gain a 9 percent increase within the next 9 years as well.
For those strongly considering a breakfast menu makeover, MarketingVitals.com has 3 great features to help track and analyze your new data: Sales Insight, EventVitals™, and MenuVitals™.
Sales Insight can help you track breakfast–sales, guest count, and check count. Then compare those figures to the previous year’s data, industry trends, and concept average.
EventVitals™ is another great feature that compares data–prior to the event, during the event, and after. This feature analyzes trends and can show you what was impacted for the duration of the event. For example, if you added a breakfast BOGO promotion, EventVitals™ can show you how the promotion impacted your restaurant’s guest count, check count, etc.
Thinking about adding more entrees or a la carte’s to your breakfast menu? MenuVitals™ can show you how the existing breakfast items were effected by the additions.
With all these great features, how could you go wrong with improving the menu of the most important meal of the day?